Why Building a Brand Matters – Even for Small Businesses

In 2020, Studio White Marketing launched with a focus on supporting SMEs as they built their brands. Fast forward to 2024, we’ve now repositioned to specialise in helping agency founders grow their agencies. So this week, as we launched our new look, I thought it was the perfect time to share some thoughts on the […]

Letting Go to Grow: How to Trust Your New Team as a Founder

As a founder, your business is your baby. You’ve been involved in every decision, but as you grow, bringing new team members on board is crucial.  Recently, I hired a virtual assistant to handle admin tasks so I could focus on growing the business. So I know from personal experience, one of the hardest things […]

Building a Scalable Team: Hiring for Growth

The big conundrum…what comes first, the revenue to hire new people, or the new hires to fuel that growth? Scaling an agency isn’t just about winning more clients. It’s about building a team that can grow with you, without compromising quality or your culture. As your client base expands, you need a team that can […]

Why Scaling Your Agency/Consultancy is a Game-Changer

Scaling isn’t just a fancy buzzword; it’s a strategic move that can elevate your business to new heights. Whether you’re running a one-person show in or managing a small team, scaling can open doors to greater opportunities, stability and success. But why should you even consider it? As I scale my own business; Studio White […]

Overcoming Challenges in Scaling Up

  Scaling up your agency/consultancy is an exciting journey, but it’s not without its challenges. Every growth phase presents unique obstacles that can test your resilience and resourcefulness. In this post, I discuss some common challenges businesses face when scaling up and how to overcome them. I share practical advice and solutions to help you […]

Blog #2 Setting the Scene for Studio White Marketing

Welcome back to the Studio Scale-Up Series, where I share my journey, insights and lessons learned from growing a successful marketing consultancy. In this second instalment, I want to take you back to the roots of Studio White Marketing Consultancy and share how it all began. A Lifelong Goal: Running my own business has always […]

Blog #1 Introducing…The Studio Scale-Up Series

Welcome to The Studio Scale-Up Series by Studio White Marketing.   I’m excited to share that I’m about to embark on my own scale-up journey and what better way to document this ‘adventure’ than to blog about it and capture all the moments – the highs, the lows (hopefully not too many!) and everything in […]

What a Difference a Year Makes!

There’s no denying the last 12-18 months has been a challenging and turbulent time for most people. Whether that’s changes with work, having to set up an office at home and inform the kiddies they no longer have a toy room (shame on me) or the impact all this change has had on our mental […]

#ChooseToChallenge

When I saw this year’s International Women’s Day hashtag; #ChooseToChallenge, it absolutely resonated with me. During my whole career I’ve always challenged the status quo, questioning why things are done the way they are, looking to see if I can I make a positive difference and naturally wanting to take the lead and make an […]

Happy Blue Monday!

With the current way of the world right now…who needs an official day to mark the most grimmest day of the year, right!? For many years, I’ve marked this day with a positive spin; I’ve always made sure that my team had a clear diary and were able to make a team breakfast where we […]

Studio White Marketing Consultancy – Month #1

One thing every business has in common, whether it’s a huge corporation, an SME or a start-up; they all have their first day. So after 20 (or so) years of working within the leisure, hospitality, betting and sports industries I’ve worked my way through the corporate ladder of marketing roles from exec to manager to […]