As the founder of Studio White Marketing, I’ve spent years guiding clients through the journey from bottleneck to breakthrough. But now, I find myself in the same position, navigating my own growth plan, scaling up and overcoming the very challenges I help others tackle. This experience has reinforced one of the most important lessons in business: we must practice what we preach.

Leading by Example

We tell our clients that effective marketing is the key to business growth, but as an agency we must also hold ourselves to the same high standards. If we expect clients to trust our expertise, our own brand presence should reflect our capabilities. That means:

• Investing in Our Own Marketing: Just as we advise clients to be visible, consistent and strategic with their marketing, we need to do the same. From content creation to social media strategy, we should be our own best case study.

• Following Our Own Growth Strategies: Scaling isn’t just about getting more clients; it’s about building the right systems, processes, and team to support that growth. I’m currently working on the same scaling strategies I recommend to my clients and it’s reinforcing their effectiveness.

• Embracing Change and Innovation: The marketing landscape evolves quickly and we tell clients to adapt to stay competitive. That means we need to be constantly testing, learning and refining our own strategies.

 

Living the Growth Journey First-Hand

Right now, I’m making the same shifts I guide my clients through:

• Identifying the Bottlenecks: What areI the bottlenecks in my own business? Where do we need better systems or more delegation?

• Building a Stronger Team: Just like I encourage my clients to focus on their zone of genius and to delegate, I’m doing the same, bringing in specialists to support our expansion.

• Creating Space for Growth: Scaling up requires a shift in mindset and operations. I’m actively stepping out of daily execution and focusing on the bigger picture.

A Business That Reflects Our Expertise

If we want to attract the right clients, we need to show them exactly what we’re capable of. When potential clients see our brand, they should instantly recognise our expertise, creativity and results-driven approach. That’s why practicing what we preach isn’t just a principle, it’s essential to our success.

As I continue my own journey from bottleneck to breakthrough, I’m more committed than ever to ensuring Studio White Marketing is a shining example of the impact a strategic, well-executed business and marketing plan can have.

Because if we don’t believe in our own process, why should anyone else?

 

So start practicing what you preach RIGHT now!

 

Rachel,
Founder/ Strategic Marketing & Business Consultant

Studio White Marketing Consultancy

 

“Marketing is what I love, marketing is what I do”